Privacy policy
Last updated 24 September 2026
This policy explains what personal data Aldbry collects through this website, why, what happens to it, and the rights you have over it. It is written to be read, not skimmed past.
Who we are
Aldbry AI Consulting (“Aldbry”, “we”, “us”) rebuilds business processes for UK professional services firms. For the personal data described here, Aldbry is the data controller, which means we decide how and why it is used.
Our address is 167-169 Great Portland Street, London.
For anything about this policy or your data, email info@aldbry.com.
What we collect
When you ask us to call you
Your name, firm, phone number and the short note you give on what you need. If you phone or email us instead, we keep what you tell us in the same way.
When you complete the audit
Your name, work email and firm, together with your answers to the ten questions, including the number of fee earners and the charge-out rate you enter, and the figures they produce. The answers describe your business rather than you personally, but because they are stored with your name and email we treat them as personal data too.
When you visit the site
Our hosting provider processes technical information such as your IP address and browser type to deliver the site and keep it secure. It loads fonts from Google Fonts, which receives your IP address when the page loads.
We use Plausible Analytics to count visits and see which pages are read. Plausible sets no cookies and does not collect or store personal data: it counts visits using a daily changing identifier that cannot be used to recognise you. The site uses no advertising or tracking cookies, which is why there is no cookie banner.
We do not ask for special category data, such as health information. Please do not include it in anything you send us.
How we use it, and our lawful basis
- To reply to you and arrange a call. Our lawful basis is legitimate interests: responding to a business enquiry you have made.
- To show you your audit result, and to follow up about it. Legitimate interests: providing the result you asked for and discussing it with you.
- To take steps before a possible engagement, and to deliver one. Contract.
- To keep business, tax and accounting records. Legal obligation.
We do not add you to a mailing list, and we will never sell your data. If we ever want to send you anything beyond a reply to your enquiry, we will ask first.
The audit calculates its figures automatically from your answers. That produces a summary for you to read. It is not used to make any decision about you.
Who we share it with
Only the providers we need to run the site and reply to you, each of whom may use the data solely on our instructions:
- Netlify, which hosts the website and stores form submissions
- Microsoft, which provides our email
- Calendly, if you choose to book a time through our calendar link
- Google Fonts, which serves the site’s typefaces
- Plausible Analytics, which counts visits without cookies or personal data
- Professional advisers such as accountants or lawyers, where needed
We may also disclose data where the law requires it.
International transfers
Some of these providers store or process data outside the UK, including in the United States. Where they do, the transfer is covered by UK adequacy regulations or by the International Data Transfer Agreement or UK Addendum approved by the Information Commissioner.
How long we keep it
- Enquiries and audit submissions that do not lead to working together: up to 24 months after our last contact.
- Client records: for the engagement and then up to 6 years, for legal, tax and accounting purposes.
After that we delete it or make it anonymous.
Your rights
Under UK GDPR and the Data Protection Act 2018 you can ask us to:
- give you a copy of the personal data we hold about you
- correct anything that is wrong or incomplete
- delete your data, in certain circumstances
- restrict how we use it, or stop using it where we rely on legitimate interests
- give you your data in a portable form, where that applies
Email info@aldbry.com. We will reply within one month, usually free of charge. We may need to confirm who you are first.
Complaints
If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk (opens in a new tab) or on 0303 123 1113.
Changes
If this policy changes, the new version will appear on this page with a new date.